Forge has several meanings. As a noun, it’s used by craftsmen to create metal that is exceedingly strong. As a verb, it “forms or makes, especially by concentrated effort,” whether it be metal or friendship built on mutual trust. And it’s also the name of the pub in London where our founders turned their thirst into a rock-solid partnership.
Rock represents both a lifetime passion for music amongst a surprising number of employees across the company, and a strong, solid Norwegian mountain – the site of Kjeragbolten, a 5 cubic meter or 176.57 cubic foot stone balancing between two rocks, a part of our logo and a metaphor for this company. BASE jumpers from all over the world come here to take a chance, jump off a cliff, have fun, and use all their skills for an epic landing.