May. 11, 2022
ForgeRock Delivers New Fine-Grained Authentication to Power Secure, Omnichannel User Experiences for Customer-Centric Organizations
Granular control in continuously assessing and shaping the most appropriate authentication experience with dynamic login choices optimizes the omnichannel experience
SAN FRANCISCO, CA – November 29, 2017 – ForgeRock®, the leading platform provider of digital identity management solutions, is making it possible for organizations and governments to provide secure, highly engaging omnichannel user experiences through its newly released fine-grained authentication technology. This gives organizations granular control in continuously assessing and improving omnichannel experiences with dynamic login choices based on a wide range of contextual, behavioral, and risk-based factors – devices, biometrics, geolocation, time of day, etc. For customer-centric organizations such as banks, retailers, and communication services providers, these capabilities provide more flexibility, administrative control, and increased security, with the authentication journey broken down into digital signals – rather than through intrusive login and password approaches – resulting in more transparent login experiences for end users through increased choice and less friction.
The ForgeRock Identity Platform now also supports push authorization, enabling consumers to more securely and conveniently approve transactions and events, via mobile phone notifications. This approval mechanism, is event based, increases security and reduces the threat window for malicious activity. Taken together, the new functionality built into the ForgeRock Identity Platform 5.5 is enabling organizations to extend CIAM to encompass trusted and dynamic interactions across people, services, and things.
“More and more business models are trending into the mobile-first realm, with customer interactions increasingly happening on smartphones and tablets, and over a range of channels,” explained Mike Ellis, CEO of ForgeRock. “Conventional authentication methodologies based on login and password intrude on the omnichannel experience, introducing friction and disrupting transactions. With more flexible and modular authentication processing, companies can eliminate disruption from the omnichannel user experience. ForgeRock customers implementing fine-grained authentication deliver improved end user experiences, while improving security via an increased number of authentication signals. These new features significantly raise the bar for what organizations should look for in a customer identity and access management (CIAM) solution.”
“Across the full range of consumer-oriented industries we see end users wanting smooth, seamless omnichannel experiences,” said John Tolbert, Lead Analyst at KuppingerCole. “Retail might be the most oft cited, but think of media: end users expect to start, stop, and restart video broadcasts from one device to another. In financial services customers expect to be able to access and manage accounts in app, via browser, or voice in certain cases. Administrators want to modify login and authorization flows depending on source devices, and/or include non-identity related data during such login processing which increasingly becomes essential. ForgeRock provides these kinds of adaptive authentication capabilities.”
Improved fine-grained authentication is a key new capability introduced in the recently announced 5.5 release of the ForgeRock Identity Platform. Additional features in the new platform include the Profile and Privacy Management Dashboard, through which consumers can manage all of their profile and privacy settings in one place. Enterprises deploying the dashboard can give customers complete control over their personal info, devices, apps, privacy and consent options, their sharing preferences, what activity has taken place and account controls. This ability supports key GDPR requirements including: right to be informed, the right of access, the right of rectification, the right of erasure or the right to be forgotten, the right to restrict processing, the right of data portability, and the right to object – all from within a convenient and centralized dashboard.
To see ForgeRock’s fine-grained authentication technology in action, check out the new demo video.
ForgeRock® is the Digital Identity Management company transforming the way organizations interact securely with customers, employees, devices, and things. Organizations adopt the ForgeRock Identity Platform™ as their digital identity system of record to monetize customer relationships, address stringent regulations for privacy and consent (GDPR, HIPAA, FCC privacy, etc.), and leverage the internet of things. ForgeRock serves hundreds of brands, including Morningstar, Vodafone, GEICO, TomTom, and Pearson, as well as governments such as Norway, New Zealand, and Belgium, among many others. Headquartered in San Francisco, California, ForgeRock has offices in Austin, London, Bristol, Grenoble, Munich, Paris, Oslo, Singapore, Sydney and Vancouver, Washington. ForgeRock is privately held, backed by leading global venture capital firms Accel Partners, Foundation Capital, Meritech Capital and KKR. For more information and free downloads, visit www.forgerock.com or follow ForgeRock on social media:
Dave De Jear