Reinventing Retail: ForgeRock Sponsors eTail West 2018

We’re headed to Palm Springs for eTail West 2018 | The Retail eCommerce Conference, which runs from February 26 to March 1, to discuss the future of retail with some of the top retailers in the U.S. Come visit us at Booth #417 to chat about the the role of identity in the retail revolution!


On February 27, I’ll be speaking on the panel “Centralizing Commerce Across Omnichannel” to discuss why identity is critical for delivering a secure, personalized customer experience across all channels. I’m looking forward to being joined by leaders from The Home Depot, Walmart, Shoe Carnival, and Rio SEO on the panel.  

Why is identity so important to the modern retailer? Because when you truly know your customers, you can personalize each interaction, and improve the customer journey. Identity allows you to put your customer at the center of everything. Just ask leading retailers like Amer Sports and PLUS Retail, why they choose to work with ForgeRock. We help them use identity to deliver a better customer experience and to drive revenue.

Getting to Omnichannel

By unifying customer identities and data that might be siloed across different business units to create a single, unified customer profile, you can create personalized experiences any time, any where. Omnichannel is no longer aspirational. Combine a superior customer experience with the modern security and privacy capabilities of the ForgeRock Identity Platform and you can ensure that every interaction contributes to building a loyal and trusted customer relationship. ForgeRock can help you to secure all people, services, and things, now and in the future, whether it be for customer identity solutions or the internet of things.  

We’re looking forward to eTail West 2018 and sharing how we think identity can help you to reinvent retail for the digital consumer!

Check out our Retail Solutions page to learn how your organization can benefit from digital identity.

Who Is Doug Norton-Bilsby?

Who’s Doug? Doug has previously held positions at Experian, Oracle and IBM, but now brings his talent as the Global Vice President of Retail and Consumer Products here at ForgeRock. As the resident ‘Retail Guru’, he works with our global clients, partners and internal teams to align the identity needs of the industry with ForgeRock solutions. In his free time, Doug is an avid, amateur polo player. Who knew you could put those words together in a sentence!

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