Survey Report: Consumer Trust, Consent and Knowledge in the Age of Digital Identity
We're excited to release the summary report - and a new infographic - from a recent survey we ran in the US and Europe on consumer attitudes toward digital privacy and commercial data handling policies. Conducted by ComRes Global, the survey polled 8,000 consumers on their understanding of how their personal data and financial information is collected and managed by online entities including social media and retail organizations including Facebook, Twitter, Instagram, Amazon and others. Overall, the survey showed that the three pillars of digital identity today are: Consumer Trust, Consent and Knowledge. The findings revealed that a majority of consumers in the US, UK, Germany and France are concerned about how much personal data is shared online, but that they know little about their rights regarding their own data.
In fact, the research revealed a considerable lack of awareness about how much personal information is available online. Nearly half - 47% - of consumers say they are not aware of how much data is available about them online, and many underestimate how much personal data has been shared online:
• 76 percent of adults surveyed say that they use the internet to access products and services and make purchases - but only 31 percent say that they have shared their debit or credit card details online
• Less than half of consumers (48%) think that Facebook holds information on whether or not users have children
• 20% of consumers do not believe that Facebook has access to any personal data about its users
While consumer knowledge regarding what they share about themselves online is low, consumers do show high levels of trust towards organizations with whom they conduct ‘transactional’ relationships. Large majorities say that they trust banks and credit card companies (79%), utility companies (78%), payment apps (78%), insurance and / or pension providers (77%) and even tech-giant Amazon (74%) to manage their data responsibly.
To learn more....
Read the Press Release, Download the Report, Access the Infographic