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customer journey

Retail Personalization Must Transcend Channels 

With over seven billion people on the planet, and close to half of them using the internet for shopping, whilst around 80% will still shop in store, it’s safe to say the majority of shoppers will in some way be influenced or shop through digital channels. These individuals (in-store, online or through social media) have their own personalities, likes, dislikes, needs and desires.

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Retailers are Lagging Badly at Omnichannel Commerce

As we’ve previously explored, the future of retail will involve advanced online services and secure digital identity tools.