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Digital Brand Platforms

A New Approach to Retail: CPG Digital Brand Platforms

Most consumer packaged goods brands still reach customers through traditional retail channels, but brands are dissolving, and brand identities are becoming blurred. The emerging economies which have propped up CPG revenue growth over the past five years have slowed, and mass markets are reaching saturation.

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Retailers are Lagging Badly at Omnichannel Commerce

As we’ve previously explored, the future of retail will involve advanced online services and secure digital identity tools.