ForgeRock Blog Archive

Tag: Digital Brand Platforms

Doug Norton-Bilsby

Author: Doug Norton-Bilsby

A New Approach to Retail: CPG Digital Brand Platforms

Jul. 9, 2017

Most consumer packaged goods brands still reach customers through traditional retail channels, but brands are dissolving, and brand identities are becoming blurred. The emerging economies which have propped up CPG revenue growth over the past five years have slowed, and mass markets are reaching saturation. So, how will CPG companies reinvent themselves in a digital…