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Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit  held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website. So, where exactly is the line between creepy and acceptable, and how can modern marketers ensure that their digital customers feel safe?

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Retailers are Lagging Badly at Omnichannel Commerce

As we’ve previously explored, the future of retail will involve advanced online services and secure digital identity tools.