Trust is essential for customers to share their personal data, and therefore trust is crucial if organisations are to deliver personalised experiences and successful marketing in a post-GDPR age.
New research from ForgeRock and MyCustomer has revealed that customer trust, and their willingness to share data, is being harmed by the poor quality of digital experiences. So how can your organisation break this cycle? Learn how in this exclusive webinar with Customer Insights Expert, Paul Laughlin and Doug Norton-Bilsby, Global VP of Retail and Consumer Products at ForgeRock.
In this webinar our industry experts cover:
- Insights from the recent MyCustomer and ForgeRock Research Report
- Main digital friction points for customers
- How to leverage GDPR to improve your digital customer experience