The New Normal, Volume 2

Bad First Impressions Drive One-Third of Consumers Away From Apps

Volume two of The New Normal: Living Life Online shares detailed insights and data on consumer preferences for online experiences in the U.S., U.K., Germany, Australia and Singapore. Specifically, this report identifies:

  • Regional breakdowns and rankings that reveal which consumer groups are more likely to delete an app if they have trouble logging in. 
  • Analysis of top frustrations that motivate consumers to switch services. 
  • Criteria consumers use when selecting new apps, plus best practices for making your digital experiences more sticky. 


For more insights and to learn how organizations can reduce costly customer churn, download this report. 

Volume one of The New Normal: Living Life Online report is available here.