Omnichannel Retail – Customers Shop Everywhere
What if you could have a single view of the customer, create a personalized experience, simplify operations – and do it all while addressing privacy concerns and regulations? Today’s customer expectations outpace the digital capabilities many retailers can provide within their current technology environments. Gartner predicts that more than 5.5 million connected devices will be added every day. (About 4,000 were added while your read this.) How can retailers create experiences that align to the behaviors of the connected-consumer when they are constantly connecting to new things?
Retailers need to look toward something we already have – a unique identity.