Personalising the Viewers’ Journey
Phil Fearnley, Director – Homepage & myBBC, myBBC
Phil Fearnley heads up myBBC and the BBC homepage. myBBC is a 3-year programme to transform the BBC’s relationship with its audience. By knowing more about the BBC’s users they can deliver more of what their audience loves. BBC ID is at the core of myBBC; without it, it wouldn’t be possible to deliver genuine personalised services. Phil describes the myBBC story so far during this huge digital transformation project.