In the same way that iTunes revolutionized the music industry and Amazon transformed the book trade, digital initiatives are disrupting retail banking and are likely to alter the face of the industry forever.
Don’t just be more digital – be more relevant
Retail banks need to do more than simply ‘be more digital’. They need to evolve from transaction facilitator to digital partner for people’s day- to-day and lifetime events: helping them navigate financial decisions, make smart product purchases, benefit from relevant and timely offers, and enjoy personalized advice or recommendations. This can help banks to create more cross-sell and up-sell opportunities, which build brand loyalty.
We’ve compiled a detailed report on how you can go beyond the transaction to get closer to your customers.