Kristin Ellis, IT Manager, GEICO Insurance Company
GEICO is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. The company serves more than 13 million private passenger customers and insures more than 22 million vehicles (auto & cycle). GEICO is an online, digital business, serving its customers through the GEICO.com site. In this case study, Kristin will discuss how the company is using identity to build more intelligent and responsive relationships with GEICO customers.