Moderator: Robert Humphrey, Chief Marketing Officer, ForgeRock
Phil Clement, Global Chief Marketing and Communications Officer, AON Corporation
George Marcotte, Digital Go-to-Market Lead, UK & Ireland, Accenture
Emma Lindley, Founder, Innovate Identity
In this session, Robert leads an interactive discussion on digital identity and its impact on business strategy. The quest for the digital customer is driving technology change across the enterprise. Gartner predicts that by 2017, CMOs will outspend CIOs on technology.
The panel discusses the partnership between marketing and IT that is required to design a meaningful digital customer experience, the technologies that are propelling digital change and the challenge of meeting the evolving requirements of the digital customer at business speed.