Multi-Brand Experiences

Create superior end-user experiences across identity tiers in multi-layered organizations

Supporting the "Multi-Brand" Business with Secure, Distributed Decision-Making

As your organization changes, your identity hierarchy needs to adapt accordingly. Such changes can occur due to a merger or acquisition, a reorganization, or just better business alignment around the management of discrete departments, channels, and partners in your portfolio.

Complex identity hierarchies can be defined, then managed by business line owners who understand their business units' needs.

Increased competition means that each brand, business unit, or partner must be hyper-responsive to the needs of their users. It is increasingly important to manage brands down to the business level. A business line manager or business owner knows which users require access and those who do not.

User experiences are personalized according to the requirements of each brand manager, making consistent, end-to-end digital experiences a possibility for separate business units, loyalty programs and products.

Security is kept intact. Super-admins remain in control with visibility up and down the hierarchy chain, and they retain the ability to make changes that pass down through the layers. New regulations and compliance requirements often compel organizations to operate in a logically separated manner, yet setting up identity solutions to manage users in these discrete configurations can be cost prohibitive.

ForgeRock Organizations

ForgeRock Organizations is an identity and access management capability that helps organizations manage multi-brand experiences. Traditional delegated administration relies on the concept of "groups" for management. However, managing by groups is challenging with constant changes to the identity hierarchy or changes needed to support different business models.

ForgeRock Organizations goes beyond traditional delegated administration by first providing a logical data structure for your identity hierarchy. Organizations can be defined and flexibly grouped by area, such as brands, supplier groups, vendors, and other identifiable roles. Once defined, owners, admins, and members can be established within each logical area. Business processes and workflows point members (users) to the quickest access paths.

When business needs change, all entities with ForgeRock Organizations — groups, memberships, owners, and admins — can be quickly and flexibly reassigned into a new or expanded configuration without a complex and time-consuming identity overhaul.

Leading retail, financial services, transportation, healthcare, and manufacturing businesses utilize ForgeRock and our ForgeRock Organizations capability to help them drive businesses forward and prepare for whatever may come their way.